Created and executed national campaigns (Ellie Goulding, Demi Lovato). Managed
regional GTM, product extension packaging and new pack development (multis, Sports cap,
etc.). Led shopper marketing (including media, merchandising, couponing, sweepstakes and
more), trade marketing, national partnerships and field marketing/sampling ideation.
Spearheaded product placement strategy. Supported digital ecosystem build and maintenance.