Brought new supplement/beverage technology to market via new form factor that
promised efficacy and sustainability end-to-end. Responsible for product/market fit, product
roadmap, brand marketing plans, e-commerce, CRM, and new retail opportunities.
In the second role post-acquisition, responsibilities included national retailer/specialty accounts
and experiential marketing strategy, while continuing to support base Thorne product innovation,
campaign and partnership work. (Note: effusio.com converted to Thorne.com)
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